You’ve decided to stake out your online identity and build your personal brand. You might start with a LinkedIn account to let potential employers check out your skills and work experience. You may join one (or a number of) the sites your friends are using, like Twitter or Pinterest. While every social media site offers you an opportunity to shape your brand, it can be hard to give the world a good sense of who you are in only 140 characters.
This is why you turn to Tumblr.
Tumblr is a platform used by both brands and individuals to create, curate, and share content. Through Tumblr you can easily post text, photos, quotes, links, music, and videos, allowing your Tumblr to act as a hub for everything you’re sharing online. While posting original content is key for developing your personal brand, you can also showcase other people’s content using the “reblog” and “like” functions.
How does it work?
Tumblr is made up of two components: your dashboard, and your blog. Once you create an account you can begin to follow other people. Find users with similar interests by searching for specific tags, such as #photography. Soon your dashboard will be filled with a steady stream of content from the blogs you follow. When you really like a certain post you can reblog it and it will appear on your own Tumblr.
Your personal blog can be viewed by both Tumblr users and non-users alike. Keep in mind that because Tumblr doesn’t use algorithms, everything you post will appear in your followers’ dashboards; while you want to provide enough content to engage them, avoid flooding their dashboards with endless posts and reblogs.
Not only can you let your personality shine through on Tumblr through the content you share, but also through the design you select. The site is highly customizable, allowing you to choose your own URL, layout, and colour scheme. While Tumblr is free to use, premium designs are only available for a price. However, with so many free themes to choose from and the ability to develop your own, you can quickly create a unique personal site without investing much time or money.
Just because your Tumblr doesn’t take long to set up, don’t underestimate the amount of time you’ll need to devote to it. Before you get started, Neil Patel suggests you ask yourself whether or not you’ll be able to keep up your Tumblr in the long run. Sporadic posts won’t help you to build and maintain followers; keep them engaged by regularly sharing interesting content. Tumblr is very visual in nature, so think about how you can express your brand through images as well as words.
Ultimately, Tumblr is your opportunity to tell your story, using whatever mediums you like best. Show off your personality through your design, or tell people what’s important to you with the content you post and reblog. You’re more than just a name and a profile picture, so use Tumblr to highlight content that represents who you are, and watch as your personal brand takes shape.
Levine, Ari. “How the Best Brands Tell Stories Using Tumblr.” HootSuite University. 2013.
Patel, Neil. “The Markets Guide to Tumblr.” KISSmetrics. 2012. <http://blog.kissmetrics.com/the-marketers-guide-to-tumblr/>.